Case Studies

Supporting Small Business Development

Our Manual Distribution Center (MDC) model in Africa has created jobs, promoted entrepreneurship and strengthened local economies. To date, approximately 1,800 small distribution businesses have been formed, creating direct employment for more than 7,500 people, and generating more than $500 million in revenues, primarily in high.density urban areas throughout East Africa, including Ethiopia, Kenya, Mozambique, Tanzania and Uganda.

The MDC model identifies and engages independent entrepreneurs that distribute and sell our beverages in small, specific geographical areas. MDCs are typically located in areas where a lack of stable roads and infrastructure makes it difficult for delivery trucks to travel, which helps our Company secure hard-to-reach markets while creating wealth and job growth in those communities. Those who set up MDCs employ others in the area, who then sell and distribute our beverage products to retailers, often by bicycle or pushcart.

As a result of the MDC program's success, we are expanding our MDCs across Africa with the goal of doubling the program and its impact by 2010.

Enhancing Water Stewardship Learn about our water education and access programs in China.