Active Lifestyles

Today it is estimated that as many as 1.7 billion adults and children around the word are overweight or obese, a condition that increases the risk for chronic, non-communicable diseases such as cardiovascular disease and Type 2 diabetes. Obesity is a complex global problem influenced by many factors, including genetics, eating behaviors, physical activity patterns, psychological issues, cultural aspects and social frameworks. However, the fundamental underlying factor is an imbalance between calories consumed and calories expended through basic metabolic processes and physical activity.

Our Company aspires to provide workable solutions that foster active, healthy living. solutions that can lead to improved health through our commitments, our actions and our dedication of resources.

We are also committed to develop and create programs that support active, healthy living, in particular through physical activity and nutrition education programs in collaboration with governmental agencies and health experts. Millions of young people and adults have participated in Coca-Cola-sponsored activities in their communities.

In June 2007, we committed $2.5 million over five years to our national parks in the United States. This support is in partnership with the National Park Foundation and will assist with trail creation, enhancement and restoration. Additionally, there will be community and youth engagement in the stewardship and health benefits of our national parks.

Many of our programs in Latin America focus on inspiring young people to learn and incorporate healthy choices, including exercise, into their lives. Coca-Cola Mexico, in partnership with the Public Education Secretary and CONADE (Sports and Physical Culture National Commission of Mexico), fosters the well-being of 1.5 million Mexican students through "Zafo no jugar" (translated to "Unite to Play"), a program that encourages physical activity in 4,000 elementary schools throughout Mexico. Currently, the program operates in more than 732 schools in 14 Mexican states.

Another of our programs, the long-lived Coca-Cola Cup, has reached more than 1 million students since its inception. Through the Coca-Cola Cup, teens 13 to 15 years old get acquainted with new people from around the world while participating in a first-class sporting event.and even playing in some venues where football (soccer) stars have played.

The Coca-Cola system sponsors the Fuoriclasse Cup in Italy, which promotes active living among young people. To date, it has reached approximately 800,000 students in more than 2,000 Italian schools.

Happy Playtime, a program we support in China, was launched in 2004 and is still active today. Happy Playtime is in 19 cities and has reached more than 680,000 students in 705 schools.