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The Coca-Cola Company is the world’s largest beverage company, generating $22.0 billion in net operating revenues in 2004. The Coca-Cola Company markets four of the world’s top-five soft-drink brands—Coca-Cola, diet Coke, Sprite and Fanta. Our beverage offerings encompass nearly 400 brands, including coffees and teas, juices and juice drinks, sports drinks and waters, as well as carbonated soft drinks.
With operations in more than 200 countries, we have a diverse workforce of approximately 50,000 individuals. Together with our subsidiaries and bottling partners, we strive to be an integral and contributing member of each of the communities where we operate.
Our Company has tremendous opportunity for growth. Our family of beverages accounts for approximately 1.3 billion servings of the 50 billion servings consumed each day—a figure that indicates both our strength and our growth opportunity.
The Coca-Cola Company strives to create value for consumers by meeting their beverage needs with diverse product offerings, and by identifying ways to connect consumers to each other, their communities and our brands.
JANUARY
We renewed our partnership with cyclist Lance Armstrong as he prepared to compete for an unprecedented sixth Tour de France win.
FEBRUARY
Our Board of Directors approved the Company’s 42nd consecutive annual dividend increase.
MARCH
We announced the creation of The Beverage Institute for Health & Wellness.
MAY
The Coca-Cola EURO 2004 Flag Bearers Challenge selected talented teens and football enthusiasts to participate in UEFA EURO 2004TM.
JUNE
E. Neville Isdell was appointed chairman and chief executive officer of the Company.
Charles B. Fruit was named chief marketing officer.
Cynthia P. McCague was named director of Human Resources.
Irial Finan was named president of Bottling Investments.
The Coca-Cola Ebony Festival, held in Dakar, Senegal, celebrated music and African culture, and raised awareness of HIV / AIDS.
The Coca-Cola Company shared the experience of the ATHENS 2004 Olympic Games with the world through the Olympic Torch Relay.
JULY
We helped New York City celebrate the centennial of Times Square by creating and unveiling one of the most advanced high-tech neon displays in the world.
NOVEMBER
The Company announced a permanent annual investment increase of $350 million to $400 million in marketing and innovation.
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