The Coca-Cola Company

Functional Leadership

Joseph V. Tripodi, Chief Marketing and Commercial Officer, Senior Vice President, The Coca-Cola Company
Joseph V. Tripodi
Chief Marketing and Commercial Officer
Senior Vice President
The Coca-Cola Company

Joseph V. Tripodi is senior vice president and chief marketing and commercial officer. Mr. Tripodi leads a function consisting of the combination of the Company's global marketing and commercial organizations. In addition to overseeing all aspects of marketing, he is responsible for coordinating and leading the Company's strategic direction in Commercial Leadership.

Most recently, Mr. Tripodi was the senior vice president and chief marketing officer for Allstate Insurance Co., where he was responsible for the structure, strategy and execution of all of their marketing efforts. Prior to joining Allstate in 2003, Mr. Tripodi was chief marketing officer for The Bank of New York. He served as chief marketing officer for Seagram Spirits & Wine Group from 1999 to 2002. From 1989 to 1998, he was the executive vice president for global marketing, products and services for MasterCard International, where among other achievements he was a chief architect of the acclaimed "Priceless" campaign. Previously, Joe spent seven years with the Mobil Oil Corporation, where he gained considerable international experience in roles of increasing responsibility in planning, marketing, business development and operations in New York, Paris, Hong Kong and Guam.

Mr. Tripodi has an undergraduate degree in economics from Harvard University and a master's degree from The London School of Economics.