Innovation in our Products

Lucky people in Milan recently enjoyed a taste of "5,000 years of wisdom in a bottle," with the European launch of Jianchi, a new drink inspired by the ancient principles of traditional Chinese wisdom.

Jianchi means "strong inner energy" in Chinese. The drink, made with fruit juices and plant extracts and available in three flavors, is inspired by ancient Chinese wisdom to enhance the inner balance.

The October 20th launch was celebrated with an all-day event that provided early adopters and trendsetters an opportunity to experience Jianchi in an atmosphere geared toward enhancing inner balance. Speaking at the event were Dr. Huaying Zhan of the Asia Beverage Institute for Health & Wellness; an expert journalist on beauty and oriental treatments; and a psychologist who discussed balancing mind, spirit and body to find harmony.

Tai-Chi experts talked about energy, as guests sampled Jianchi Forza Millenaria. Jianchi Serenità Millenaria was sampled in a natural and relaxed atmosphere where the emphasis was on balancing yin and yang. And meditation experts were on hand as guests tasted Jianchi Trasparenza Millenaria.

Jianchi products are now available in more than 100 pharmacies and herbal shops in Milan.