Mexico Division Launches Wellbeing Platform

October 20, 2006 edition

The Mexico Division recently unveiled "Movimiento Bienestar" ("Wellbeing Movement"), the Latin America Group's integrated platform on wellbeing.

The long-term strategic initiative will promote wellbeing, both emotionally and physically by educating and informing consumers about our products and their ingredients, expanding our support of education-based wellbeing programs, and launching related marketing/advertising initiatives.

The first steps in the initiative include enhanced product labeling and a Spanish-language version of the Beverage Institute for Health & Wellness website www.institutodebebidas.org. Our Mexico City office also kicked off an employee campaign promoting wellbeing in the workplace.

Mexico is the first Latin American market to launch "Movimiento Bienestar," which will roll out in other parts of the region later this year.