The Coca-Cola Company

Celebrating Advertising History

Coca-Cola marks 35 years of I'd Like to Buy the World a Coke Coca-Cola marks 35 years of "I'd Like to Buy the World a Coke"

2006 marks the 35th anniversary of Coca-Cola®'s iconic "Hilltop" commercial.

To this day, "Hilltop" is recognized as one of the most beloved and well-known commercials in history. Produced in Rome, Italy, "Hilltop" harnessed the power of Coca-Cola to connect people and make them smile.

To support this anniversary, unseen video footage that has never before been released to the media is available for you to utilize. The footage includes outtakes from the filming of the commercial and footage from an interview with Bill Backer.

Visit our AV Center to view the commercial, go there »

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