Torino 2006 Olympic Winter Games
INTRODUCTION
Coca-Cola Invites the World to "Live Olympic"
at Torino 2006 Olympic Winter Games Unfold in Italy
What does it mean to “live Olympic”? With the XX Olympic Winter
Games-Torino 2006 now taking place, The Coca-Cola Company demonstrates
the new “live Olympic” platform in action and how the concept
draws on the sense of optimism and happiness that we all have inside,
to make our world just a little bit better.
From host country Italy to various nations around the globe, the Coca-Cola
system in recent months has been asking consumers the question, “If
life were an Olympic event, would you qualify?” When our everyday
world is embraced as an Olympic event, the rewards can be as precious
as gold, silver and bronze.
For more about how “live Olympic” for Coca-Cola is
bringing out the best in the human spirit for Torino 2006, browse the press
kit by using the links on the right.
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